The Hard Luck Gazette™ presents:
Est. July, 2001 Inspiration That Any Hapless Clod Can Muddle Through Life Contact Us
Copying the Recipe
Grow your business with funny stories that will engage customers.

Feeding the Crowds
Treat an audience to a sidesplitting speech or an unforgettable team-building event.

Flavors for Films
Access material on which you can base an entertaining short film.

Spilling Your Guts
Tell us about your foibles and reap rewards.




Copying the Recipe can provide shorter versions of the feature stories found in the book for your customer/prospect newsletter, your web site, or both. Why choose these seemingly silly little articles? Because they can help grow your business, that's why.

You see, building a web site is one thing. Getting people to go there is another. That's why content is still king. If it's compelling, it will draw visitors to your site and engage them. The more they visit, the more likely they are to purchase your products or services.

And what's the second most popular type of content found on the internet? That's right: entertainment/humor-oriented. (Shame on you if you know what the most popular content is.)

Brief, funny human interest stories, such as those from, are sure to get the attention of your newsletter audience or make your site sticky. Not only will your audience look forward to this content and think happy thoughts about you for providing it, but they'll also be inclined to forward it to their friends and family. This is classic viral marketing -- legions of people spreading the word about you for free.

If you're looking for a unique way to liven up your site, visit, then start copying and pasting.

Here are samples articles:

>Surf's Up -- His Nose (tailored to insurance providers)

>Wallet Stew (tailored to any service provider)

Broth and Stock
Find out how Spilled Soup was cooked up.

Soup du Jour
Read press releases and news media coverage.

Sharing Our Portions
Learn why 10% of net profits are devoted to promoting adoption.


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